[spp-transcript]<\/p>\n
<\/p>\n
Adam Posner has been on my radar for some time for his involvement in researching customer retention and what it takes to make a loyal customer. While there is quite a lot of information globally, there is little in-depth research into the Australian market. Adam changed that by commissioning an independent study called \u2018For Love or Money\u2019 and has also authored two books, \u2018Give Back to Get Back\u2019 and \u2018Making Price Irrelevant\u2019. <\/span>Adam Posner is the CEO and founder of Directivity. \u00a0Having been a data-driven direct marketer for 23 years, he has been involved in a range of customer loyalty and retention strategies and programs for clients like BlueScope, \u00a0Quest Hotels and Apartments, Mt Buller, Global Beauty Group, Chemplus, Horseland, and Milwaukee Tools. Adam is all about helping his clients establish and maintain valuable loyalty programs that are both profitable to the business and meaningful to the members.<\/span><\/p>\n During my conversation with <\/span>Adam<\/span><\/a> he shares:<\/span><\/p>\n <\/p>\n Selected Links For This Episode<\/b><\/p>\n <\/p>\n \u201cYour existing customers are your advertising\u201d-<\/span><\/i>Adam Posner<\/i><\/b><\/p>\n <\/p>\n \u201cIf we focus on existing customers being the most effective way to attract new customers, then your business can grow effectively\u201d-<\/span><\/i>Adam Posner<\/i><\/b><\/p>\n <\/p>\n On social media commentary about businesses: \u201cAs much as is it\u2019s a challenge to manage what people say on social media and on review sites. It\u2019s also an opportunity for business to continuously be better and minimise those mishaps that create a problem on your reputation.\u201d-<\/span><\/i>Adam Posner<\/i><\/b><\/p>\n\n
\n
\n