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Carl Quested is the Director of Agent Mail, and he’s a big believer in the power of direct mail marketing. Specialising in the Real Estate space, Carl has recently published the book titled “<\/span>Alpha Mail” – How to List and Sell More Property Using Direct Mail”<\/span>. Sending over <\/span>3 million letters a year on behalf of major franchises through to small independent businesses, Carl knows the value that direct mail can have in today’s market.<\/span><\/p>\n During my conversation with Carl he shares:<\/span><\/p>\n <\/p>\n Carl’s Example Of A Customer-Centric Business<\/b><\/p>\n <\/p>\n Selected Links For This Episode<\/b><\/p>\n <\/p>\n “Clients who you deal with regularly don’t want you to be selling to them all the time. They often just want to hear from you in a non-sales environment. The people who have never dealt with you have no reason yet to trust you or to refer to you. So you need find some reason for them to interact with you. So the call to action can be more direct”-<\/span><\/i>Carl Quested<\/i><\/b><\/p>\n “Really Good agents will use their network of builders, electricians, painters, pool builders and they’ll promote those services, rather than their own real estate services to their audience. Because the stats say that they’re not going to move for 7 years on average, you can’t start actively promoting new properties to them. You’ve got to find other ways to have a conversation.”-<\/span><\/i>Carl Quested<\/i><\/b><\/p>\n <\/p>\n Our podcast player will look like this on your site:<\/span><\/p>\n\n
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