25. Glen Carlson On Building Influence In Your Market

25. Glen Carlson On Building Influence In Your Market

Glen Carlson

Building Influence In Your Market

Glen Carlson is an award winning entrepreneur, speaker and co-founder of the Key Person of Influence Program, named by Inc.com as one of the top personal branding conferences in the world. In less than 4 years Glen has built the business into the 9th fastest growing company in Australia. Key Person of Influence is a Global Small Business with a team of 25 in 10 time zones and is best known for their 40 Week Business Accelerator that helps the founders of traditional businesses to do their best work and get known at scale.

During my conversation with Glen he shares:

  • An example of a business who missed a huge opportunity to create a brand evangelist
  • How he and his team effectively deal with client complaints or concerns
  • How business owners become influencers in their industry
  • How building your business owner profile helps attract more clients
  • How to maximise your value in your market
  • The key to success with prospective clients
  • How to differentiate yourself from your competition quickly
  • “The Entrepreneur’s Bet” explained
  • How to eliminate out the tasks you dislike, make more money and save time; and
  • Common mistakes business owners make that can be easily avoided


Glen’s Example Of A Customer-Centric Business

  • Uber – for their quick response in replying and remedying complaints or issues


Selected Links For This Episode


“It’s very easy to say you’re into building customer relationships when things are going well, but it’s when things go badly, it’s how an organisation handles it that is the real test of character”-Glen Carlson

“If someone is prepared to go above and beyond to fix a problem, there’s a huge build up of trust because if that’s how you operate in stormy seas, imagine how you operate when the weather’s fine. That becomes remarkable.The way in which you conduct yourself is what people talk about”-Glen Carlson

On meeting prospective clients “Most business owners waste their prospects time with information that isn’t relevant at that time”-Glen Carlson

The impediment to business growth: “99 times of out 100 the biggest force multiplier in being able to help small business owners get out of the struggle zone is for them to develop, as the founder, their own personal brand. Because people relate far more to people, than to logos or taglines”-Glen Carlson


Would you like this episode on your blog or website?

Our podcast player will look like this on your site:

Get our podcast player onto your site by simply copying and pasting the following code:

<audio src="https://archive.org/download/TheCustomerCentricShowPodcast/025_Glen-Carlson_customer-centric-show-podcast.mp3" controls></audio>

You may also like