7. Phil Leahy, education to sell more online
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Phil Leahy
Sell More Online
Who would have thought selling one CD online would mark the beginning of a career that led to creating a global e-commerce event? That’s where Phil Leahy began his online career after a life in radio. This August (2015) he launches the Think Global Retail summit in Las Vegas, a natural progression and addition to Australia’s longest running e-commerce conference and expo, the PeSA Internet Conference. Phil brings together the world’s leaders in e-commerce, retail, social media and marketing to educate retailers on the most up-to-date information to help sell more online.
During my conversation with Phil Leahy, he shares:
- The necessity of being niche
- How investing in his own online-retail education paid him back tenfold
- Why there soon won’t be a differentiation between online & offline businesses
- Why you must select the best staff for your team
- How you can start with a $10/day marketing budget
- Why customer retention is vital
- What incentives must have
- Why businesses must find a way to give
- His advice on monitoring marketing
- How important word selection is in marketing
- The power of partnering with non-competing businesses
Bringing together of 50 of the top industry leaders from around the world is no mean feat. Phil understands what it takes to build a business from the ground up. You’ll enjoy hearing his story, advice and insights into what the future holds for the broader retail landscape.
Selected links for this episode
- www.thinkglobalretail.com – Conference & Expo in Las Vegas – August 2015
- www.internetconference.com.au – Australia May 2016
- Book recommendation by Phil ‘Influence’ by Robert Cialdini
Who’s customer-centric?
Phil’s example of customer-centric businesses:
- www.nrml.com – customised ear phones
- www.shoesofprey.com
“Show your customer you care about them after the sale…because if you don’t, you won’t hold onto them” Phil Leahy
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