7. Phil Leahy, education to sell more online

7. Phil Leahy, education to sell more online

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Phil Leahy

Sell More Online

Who would have thought selling one CD online would mark the beginning of a career that led to creating a global e-commerce event? That’s where Phil Leahy began his online career after a life in radio. This August (2015) he launches the Think Global Retail summit in Las Vegas, a natural progression and addition to Australia’s longest running e-commerce conference and expo, the PeSA Internet Conference. Phil brings together the world’s leaders in e-commerce, retail, social media and marketing to educate retailers on the most up-to-date information to help sell more online.

During my conversation with Phil Leahy, he shares:

  • The necessity of being niche
  • How investing in his own online-retail education paid him back tenfold
  • Why there soon won’t be a differentiation between online & offline businesses
  • Why you must select the best staff for your team
  • How you can start with a $10/day marketing budget
  • Why customer retention is vital
  • What incentives must have
  • Why businesses must find a way to give
  • His advice on monitoring marketing
  • How important word selection is in marketing
  • The power of partnering with non-competing businesses

Bringing together of 50 of the top industry leaders from around the world is no mean feat. Phil understands what it takes to build a business from the ground up. You’ll enjoy hearing his story, advice and insights into what the future holds for the broader retail landscape.

Selected links for this episode

Who’s customer-centric?

Phil’s example of customer-centric businesses:

“Show your customer you care about them after the sale…because if you don’t, you won’t hold onto them” Phil Leahy

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