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Amy Roche\u00a0is a Marketer and the Director of Retail Rockstars. Amy has 18 years experience in marketing and retailing, specifically in the appliances industry. Before moving to Australia from the U.S., Amy was the International Marketing Manager of one of America\u2019s most trusted brands, Maytag. For the past 8 years, Amy and her husband have owned a Good Guys – an electronics and appliance store which is one of the most successful in Brisbane. She boosted her store and other stores profitability by ramping up the customer experience. In this episode we\u2019re going to learn just what\u2019s involved in experiential retailing and Amy is the expert who does this daily.<\/span><\/p>\n <\/p>\n During my conversation with Amy<\/a> she shares: <\/strong><\/p>\n <\/p>\n Amy’s Example Of A Customer-Centric Business<\/b><\/p>\n <\/p>\n Selected Links For This Episode<\/b><\/p>\n <\/p>\n “These events are ways to reward your customers who are a little bit engaged. And getting them fully immersed in your brand so that they’re advocates and go out and tell their friends”-<\/span><\/i>Amy Roche<\/i><\/b><\/p>\n “The longer term impact is around the lifetime value of the customer. We were able to track that and it exponentially increases as people become more engaged”-<\/span><\/i>Amy Roche<\/i><\/b><\/p>\n\n
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