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Barry Moore is a former e-commerce executive turned marketing automation specialist & podcaster at The Active Marketer.com. He helps business owners put the power of sales funnels and marketing automation to work in their business. Barry is adamant that <\/span>one way to make your business more customer centric is to stop sending out boring generic \u2018newsletters\u2019 that lead customers straight to the unsubscribe button. Barry\u2019s focus on sales and marketing automation is all about putting behavioural triggers and automated communications in place to get the right message to the right person at the right time.<\/span><\/p>\n <\/p>\n During my conversation with <\/span>Barry<\/span><\/a> he shares:<\/span><\/p>\n <\/p>\n Selected Links From This Episode<\/b><\/p>\n <\/p>\n When creating content for potential customers to consume (example of a Chiropractor):<\/span><\/i><\/p>\n \u201cWhat\u2019s someone thinking about who would like their product? They\u2019re thinking, \u2018my heels hurt when I run\u2019…\u201d <\/span><\/i>Barry Moore<\/i><\/b><\/p>\n <\/p>\n \u201cMonitor behaviour and provide them information that the behaviour says they want…Try to make the messaging that\u2019s going out from your business as close to a one-on-one conversation as possible\u201d <\/span><\/i>Barry Moore<\/i><\/b><\/p>\n <\/p>\n On Google deliverability in gmail: \u201c If your email looks like a conversation that two people would normally have, it\u2019s got a better chance of getting to that inbox\u201d <\/span><\/i>Barry Moore<\/i><\/b><\/p>\n <\/p>\n Talking subject lines in email: \u201cPeople will act to avoid a loss at a greater rate than they will act to gain a benefit. For example, if I had two subject lines that said \u2018the 5 foods that will make your healthy\u2019 and the other says\u2019 the 5 foods that are making you fat\u2019 I guarantee that second one is going to get more opens than the first\u201d <\/span><\/i>Barry Moore<\/i><\/b>\n
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\n\u201cThinking that everyone wants to hear about your business is probably the biggest mistake…People want to know how your business helps solve their problem\u201d <\/span><\/i>Barry Moore<\/i><\/b><\/p>\n