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Kevin Gammie was my choice for the show because I see him as an advocate for small business. He\u2019s built an active community of business owners who come together to ask questions, promote their business and assist each other. It wasn\u2019t always like this though\u2026 <\/span>Kevin started his first small business in 1999. He worked as an accountant, consulting salesman & State Manager in Fortune 500 Businesses as well as smaller and mid-size organisations. Like many others, the GFC nearly wiped out his business. With 15 staff in a recruitment firm, the losses in 2009-2010 set him reeling. Four years later, after the successful sale of that business, Growth Mentors became a reality. Growth Mentors has helped grow many small businesses and in this episode we learn what it is that we need to do to achieve successful and sustainable growth.<\/span><\/p>\n <\/p>\n *** This Episode is brought to you by Brandstrong – an affordable graphic design service to make getting your designs done easily and affordably. The <\/span><\/i>Customer Centric Show listeners can access an exclusive offer, and save $50 per month off the Business Class plan, for the first 6 months. Simply go to <\/span><\/i>www.brandstrong.co\/customercentric<\/span><\/i><\/a> and on checkout, use the code CENTRIC ***<\/span><\/i><\/p>\n <\/p>\n During my conversation with Kevin he shares:<\/span><\/p>\n <\/p>\n Kevin\u2019s Example Of A Customer-Centric Business<\/b><\/p>\n <\/p>\n Selected Links For This Episode<\/b><\/p>\n <\/p>\n \u201cI find a lot of small businesses can be very successful in somewhere between 30 and 100 clients and they don\u2019t really need many more than that if they choose the right ones\u201d <\/span><\/i>Kevin Gammie<\/i><\/b><\/p>\n <\/p>\n \u201cIf you\u2019re only looking for, say 50 clients, then you don\u2019t need (an enormous) marketing campaign, you can be a lot more targeted at what you\u2019re doing\u201d <\/span><\/i>Kevin Gammie<\/i><\/b><\/p>\n <\/p>\n \u201cBy understanding who your ideal client is, then you can be far more precise in what you\u2019re trying to do for them\u201d <\/span><\/i>Kevin Gammie<\/i><\/b><\/p>\n <\/p>\n \u201c You can always train someone to do a job but if somebody doesn\u2019t have the same values, you can\u2019t train someone to have your values\u201d <\/span><\/i>Kevin Gammie<\/i><\/b><\/p>\n <\/p>\n On separating ourselves from our business \u201cIt\u2019s much easier to turn a business around if you\u2019re not t<\/span><\/i>he business<\/span>. Because when times are tough, you start to carry the weight of the world on your shoulders. If business is tough and you can look at it and say \u2018the business needs to change\u2019, you don\u2019t have to carry that weight. It doesn\u2019t mean you don\u2019t worry, but at the same time you see the business can <\/span><\/i>change<\/span>\u201d <\/span><\/i>Kevin Gammie<\/i><\/b><\/p>\n <\/p>\n \u201cIf everything you do in a week, you feel absolutely competent at, I challenge you to find something to keep you a little bit uncomfortable…It won\u2019t be perfect but your clients will appreciate that you\u2019re continually trying to grow. It\u2019s a sign that you will be profitable in the future because you\u2019re continually growing and evolving what you\u2019re doing \u201d <\/span><\/i>Kevin Gammie<\/i><\/b><\/p>\n <\/p>\n ______________________________________________________________________________________________________<\/i><\/b><\/p>\n\n
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