{"id":251,"date":"2015-07-29T06:00:19","date_gmt":"2015-07-28T20:00:19","guid":{"rendered":"https:\/\/customercentriccoach.com\/?p=251"},"modified":"2017-06-04T12:29:54","modified_gmt":"2017-06-04T02:29:54","slug":"elizabeth-gillam","status":"publish","type":"post","link":"https:\/\/customercentriccoach.com\/elizabeth-gillam\/","title":{"rendered":"12. Creating successful franchises with Elizabeth Gillam"},"content":{"rendered":"<p>[spp-transcript]<\/p>\n<hr \/>\n<p><!--more--><\/p>\n<h2>Elizabeth Gillam<\/h2>\n<h3>Boosting Franchisee Success<\/h3>\n<p>Elizabeth Gillam was an award-winning, multiple-franchise owner in the food industry before mentoring at <a href=\"http:\/\/www.franchiseesuccess.com.au\/\" target=\"_blank\">Franchisee Success<\/a>. With her extensive experience she mentors owners to become the higher performing franchises in their space. Given her\u00a0experience running three award winning multi-branded franchised businesses, Elizabeth\u00a0knows the\u00a0common problems that face franchisees. The leaders, those that win awards, have highest sales and are the reference point for all other franchisees.<\/p>\n<p>During my conversation with Elizabeth, she shares:<\/p>\n<ul>\n<li>The importance of selecting a franchise that aligns with your personality<\/li>\n<li>Due diligence processes<\/li>\n<li>The value of putting on your &#8216;business face&#8217;<\/li>\n<li>How one staff member can impact a team<\/li>\n<li>Her top tip in selecting and engaging young employees<\/li>\n<li>How to avoid being our own worst enemy in business<\/li>\n<li>The value of simplifying goals<\/li>\n<li>Why empowering staff is essential<\/li>\n<li>How to achieve and enjoy time away from the business; and<\/li>\n<li>Effective management of expenses<\/li>\n<\/ul>\n<p>Elizabeth believes that by teaching franchisees how to monitor their Key Performance Indicators and how to lead their team they can unlock their potential for running a successful business unit.<\/p>\n<p>From the experience of owning and operating three franchises, Elizabeth authored the book <a href=\"http:\/\/www.franchiseesuccess.com.au\/book\/\" target=\"_blank\">&#8216;Upsize your Profits&#8217;<\/a>. In our conversation she shares her ACE method and what it takes to have a business that is financially performing, has staff that are engaged and allows you a life. If you have a franchise or you&#8217;re looking into buying one, you&#8217;ll enjoy my chat with Elizabeth.<\/p>\n<p><b>Selected links for this episode<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/www.franchiseesuccess.com.au\" target=\"_blank\">www.franchiseesuccess.com.au<\/a><\/li>\n<li><a href=\"http:\/\/www.franchiseesuccess.com.au\/wishIknew\" target=\"_blank\">Free e-class<\/a><\/li>\n<\/ul>\n<p><b>Who&#8217;s customer-centric?<\/b><\/p>\n<p>Elizabeth&#8217;s example of customer-centric businesses:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.boostjuice.com.au\" target=\"_blank\">www.boostjuice.com.au<\/a><\/li>\n<\/ul>\n<p><i>&#8220;Getting into conversation and smiling with your eyes is what creates customer connection&#8221;-<\/i><b><i>Elizabeth Gillam<\/i><\/b><\/p>\n<p><i>&#8220;There is nothing better than seeing an excited franchisee running a successful business.&#8221;-<\/i><b><i>Elizabeth Gillam<\/i><\/b><\/p>\n<div class=\"button\" style=\"background-color: grey\">[spp-transcript]<\/div>\n<p>&nbsp;<\/p>\n<hr \/>\n<h5>Would you like this episode on your blog or website?<\/h5>\n<p><span style=\"font-weight: 400\">Our podcast player will look like this on your site:<\/span><\/p>\n<p><audio src=\"https:\/\/archive.org\/download\/TheCustomerCentricShowPodcast\/012_Elizabeth-Gillam_customer-centric-show-podcast.mp3\" controls=\"controls\"><br \/>\n<\/audio><\/p>\n<p><span style=\"font-weight: 400\">Get our podcast player onto your site by simply copying and pasting the following code:<\/span><\/p>\n<pre style=\"border: 1px solid grey;padding: 10px\">&lt;audio src=\"https:\/\/archive.org\/download\/TheCustomerCentricShowPodcast\/012_Elizabeth-Gillam_customer-centric-show-podcast.mp3\" controls&gt;&lt;\/audio&gt;<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>[spp-transcript]<\/p>\n","protected":false},"author":3,"featured_media":682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/posts\/251"}],"collection":[{"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/comments?post=251"}],"version-history":[{"count":2,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/posts\/251\/revisions"}],"predecessor-version":[{"id":1486,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/posts\/251\/revisions\/1486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/media\/682"}],"wp:attachment":[{"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/media?parent=251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/categories?post=251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/tags?post=251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}