{"id":507,"date":"2015-07-20T06:00:06","date_gmt":"2015-07-19T20:00:06","guid":{"rendered":"https:\/\/customercentriccoach.com\/?p=507"},"modified":"2017-06-04T12:29:54","modified_gmt":"2017-06-04T02:29:54","slug":"phil-leahy","status":"publish","type":"post","link":"https:\/\/customercentriccoach.com\/phil-leahy\/","title":{"rendered":"7. Phil Leahy, education to sell more online"},"content":{"rendered":"<p>[spp-transcript]<\/p>\n<hr \/>\n<p><!--more--><\/p>\n<h2>Phil Leahy<\/h2>\n<h3>Sell More Online<\/h3>\n<p>Who would have thought selling one CD online would mark the beginning of a career that led to creating a global e-commerce event? That&#8217;s where Phil Leahy began his online career after a life in radio. This August (2015) he launches the <a href=\"http:\/\/www.thinkglobalretail.com\/\" target=\"_blank\">Think Global Retail<\/a> summit in Las Vegas, a natural progression and addition to Australia&#8217;s longest running e-commerce conference and expo, the <a href=\"http:\/\/www.internetconference.com.au\/\" target=\"_blank\">PeSA<\/a> Internet Conference. Phil brings together the world&#8217;s leaders in e-commerce, retail, social media and marketing to educate retailers on the most up-to-date information to help sell more online.<\/p>\n<p>During my conversation with Phil Leahy, he shares:<\/p>\n<ul>\n<li>The necessity of being niche<\/li>\n<li>How investing in his own online-retail education paid him back tenfold<\/li>\n<li>Why there soon won&#8217;t be a differentiation between online &amp; offline businesses<\/li>\n<li>Why you must select the best staff for your team<\/li>\n<li>How you can start with a $10\/day marketing budget<\/li>\n<li>Why customer retention is vital<\/li>\n<li>What incentives must have<\/li>\n<li>Why businesses must find a way to give<\/li>\n<li>His advice on monitoring marketing<\/li>\n<li>How important word selection is in marketing<\/li>\n<li>The power of partnering with non-competing businesses<\/li>\n<\/ul>\n<p>Bringing together of 50 of the top industry leaders from around the world is no mean feat. Phil understands what it takes to build a business from the ground up. You&#8217;ll enjoy hearing his story, advice and insights into what the future holds for the broader retail landscape.<\/p>\n<p><b>Selected links for this episode<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/www.thinkglobalretail.com\" target=\"_blank\">www.thinkglobalretail.com<\/a> &#8211; Conference &amp; Expo in Las Vegas &#8211; August 2015<\/li>\n<li><a href=\"http:\/\/www.internetconference.com.au\" target=\"_blank\">www.internetconference.com.au<\/a> &#8211; Australia May 2016<\/li>\n<\/ul>\n<ul>\n<li>Book recommendation by Phil <a href=\"http:\/\/www.booktopia.com.au\/influence-robert-b-cialdini\/prod9780061241895.html?source=pla&amp;gclid=Cj0KEQjwn86sBRDroPiR0LrSzNYBEiQAzOaSYONVRtdqP2ILdEhXbfez2UDATkQVsK57bc9x5CaqXEcaAliM8P8HAQ\" target=\"_blank\">&#8216;Influence&#8217;<\/a> by Robert Cialdini<\/li>\n<\/ul>\n<p><b>Who&#8217;s customer-centric?<\/b><\/p>\n<p>Phil&#8217;s example of customer-centric businesses:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.nrml.com\" target=\"_blank\">www.nrml.com<\/a> &#8211; customised ear phones<\/li>\n<li><a href=\"http:\/\/www.shoesofprey.com\" target=\"_blank\">www.shoesofprey.com<\/a><\/li>\n<\/ul>\n<p><i>&#8220;Show your customer you care about them after the sale&#8230;because if you don&#8217;t, you won&#8217;t hold onto them&#8221; <\/i><b><i>Phil Leahy<\/i><\/b><\/p>\n<div class=\"button\" style=\"background-color: grey\">[spp-transcript]<\/div>\n<p>&nbsp;<\/p>\n<hr \/>\n<h5>Would you like this episode on your blog or website?<\/h5>\n<p><span style=\"font-weight: 400\">Our podcast player will look like this on your site:<\/span><\/p>\n<p><audio src=\"https:\/\/archive.org\/download\/TheCustomerCentricShowPodcast\/007_Phil-Leahy_customer-centric-show-podcast.mp3\" controls=\"controls\"><br \/>\n<\/audio><\/p>\n<p><span style=\"font-weight: 400\">Get our podcast player onto your site by simply copying and pasting the following code:<\/span><\/p>\n<pre style=\"border: 1px solid grey;padding: 10px\">&lt;audio src=\"https:\/\/archive.org\/download\/TheCustomerCentricShowPodcast\/007_Phil-Leahy_customer-centric-show-podcast.mp3\" controls&gt;&lt;\/audio&gt;<\/pre>\n","protected":false},"excerpt":{"rendered":"<p>[spp-transcript]<\/p>\n","protected":false},"author":3,"featured_media":635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/posts\/507"}],"collection":[{"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/comments?post=507"}],"version-history":[{"count":2,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/posts\/507\/revisions"}],"predecessor-version":[{"id":1476,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/posts\/507\/revisions\/1476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/media\/635"}],"wp:attachment":[{"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/media?parent=507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/categories?post=507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/tags?post=507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}