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Valerie Khoo<\/span><\/a> is a journalist, author and adviser\/investor in businesses and startups. She is a respected small business commentator in Australia and is regularly featured in the media.<\/span> Valerie is also the National Director of the Australian Writer’s Centre. As the author of Power Stories: The 8 Stories You MUST Tell to Build an Epic Business<\/em>, Valerie shares her proven ideas for how business owners can start creating content that connects to both customers and prospects. Marketing King Seth Godin<\/a> even says “…Valerie will help you understand what you’ve been missing”.<\/span><\/p>\n During my conversation with <\/span>Valerie<\/span><\/a> she shares:<\/span><\/p>\n Valerie knows what makes for good storytelling across a variety of platforms. She has helped thousands of individuals embrace the power of telling the stories <\/span>behind<\/span><\/i> the pie charts, behind the graphs and slide decks. Valerie explains the value of the slow-burn content marketing approaches that helps establish businesses and allows you to position yourself as the leader in your industry.<\/span><\/p>\n <\/p>\n Valerie’s pick as example Customer-Centric Business<\/b><\/p>\n <\/p>\n Selected links for this episode<\/b><\/p>\n <\/p>\n “..Unearth this wonderful connection with your prospects and customers because all human beings connect to a good story”Valerie Khoo<\/b><\/i><\/p>\n “Tell the stories that you would tell a colleague”Valerie Khoo<\/b><\/i><\/p>\n “Content Marketing is a slow burn. It’s establishing yourself as a leader in your industry making people understand that you are the go-to person in your industry”Valerie Khoo<\/b><\/i><\/p>\n “It’s not just a one-way broadcast. It’s very much about creating relationships”Valerie Khoo<\/b><\/i><\/p>\n\n
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