{"id":858,"date":"2015-09-14T06:00:37","date_gmt":"2015-09-13T20:00:37","guid":{"rendered":"https:\/\/customercentriccoach.com\/?p=858"},"modified":"2017-06-04T12:29:53","modified_gmt":"2017-06-04T02:29:53","slug":"marc-cowper","status":"publish","type":"post","link":"https:\/\/customercentriccoach.com\/marc-cowper\/","title":{"rendered":"31. Increasing Customer Recommendations With Marc Cowper"},"content":{"rendered":"<hr \/>\n<p><!--more--><\/p>\n<h2>Marc Cowper<\/h2>\n<h3>Increasing Customer Recommendations<\/h3>\n<p><a href=\"https:\/\/au.linkedin.com\/in\/marccowper\" target=\"_blank\"><span style=\"font-weight: 400\">Marc Cowper<\/span><\/a><span style=\"font-weight: 400\"> is the founder and CEO of <\/span><a href=\"https:\/\/www.recomazing.com\" target=\"_blank\"><span style=\"font-weight: 400\">Recomazing<\/span><\/a><span style=\"font-weight: 400\"> a<\/span><span style=\"font-weight: 400\">n online social advocacy platform. <\/span><span style=\"font-weight: 400\">Marc has been an innovator in digital advertising for over 13 years, advising many of the world&#8217;s leading brands on marketing strategies. Marc now advises these brands on how to achieve growth through customer advocacy. After seeing all types of businesses struggle to deal with the reduction in organic social reach, Marc developed Recomazing. The goal? to help deliver greater ROI on social for service businesses. The best bit? It&#8217;s FREE and always will be, for small businesses. <\/span><\/p>\n<p><span style=\"font-weight: 400\">During my conversation with <\/span><a href=\"https:\/\/au.linkedin.com\/in\/marccowper\" target=\"_blank\"><span style=\"font-weight: 400\">Marc<\/span><\/a><span style=\"font-weight: 400\"> he shares:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Stats on the power of customer testimonials<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The ROI through social media opportunities<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The untapped opportunity for positive recommendations online<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How to increasing positive word-of-mouth with social media<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The benefits for businesses AND consumers of positive-only reviews; and<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">How small businesses can access the recommendations service for FREE<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Marc&#8217;s Example Of A Customer-Centric Business<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.google.com.au\/search?q=roselle+laundromat&amp;rlz=1C1CHMO_enAU514AU514&amp;oq=roselle+laundromat&amp;aqs=chrome.0.0l6.3166j0j1&amp;sourceid=chrome&amp;es_sm=122&amp;ie=UTF-8#q=rozelle+laundromat+sydney&amp;rflfq=1&amp;rlha=0&amp;tbm=lcl&amp;rlfi=hd:;si:1130816769046924016\" target=\"_blank\"><span style=\"font-weight: 400\">Rozelle Laundrette<\/span><\/a><span style=\"font-weight: 400\"> for fixing their errors and pre-empting their customer needs<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"http:\/\/www.heraldsun.com.au\/leader\/outer-east\/rowville-mums-facebook-post-after-baby-rescue-goes-viral\/story-fnrwkhlp-1227493416220\" target=\"_blank\"><span style=\"font-weight: 400\">RACV story<\/span><\/a><span style=\"font-weight: 400\"> &#8211; road side assist viral story August 2015<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Selected Links For This Episode<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><a href=\"http:\/\/www.recomazing.com\" target=\"_blank\"><span style=\"font-weight: 400\">www.recomazing.com<\/span><\/a><span style=\"font-weight: 400\"> to set up your small business FREE FOREVER standard profile and boost your <\/span><span style=\"font-weight: 400\">social advocacy<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400\">&#8220;There is a big trend towards &#8216;being human&#8217; for big business. Small business have always had it over big business in this way.It&#8217;s about personal relationships. That&#8217;s what people gravitate towards. That&#8217;s why people will always enjoy the service and have a high propensity to recommend small businesses over large businesses&#8221;-<\/span><\/i><b><i>Marc Cowper<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400\">&#8220;Normally, people tell up to eight people about a good business experience but that largely happens offline&#8230;The average person has 338 friends on social so we supercharge that ability for word of mouth and then we show you data around your advocates. Who they are? What are they&#8217;re saying about your business so you can start to learn, what is it that people care about my business? what are these positive things that are really making a mark on them and making them so impressed with us that they actually trying to convert their friends to us? It allows you more insight into why your business is good and what you should be capitalising on, to further optimise your customer experience as well.&#8221;-<\/span><\/i><b><i>Marc Cowper<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h5>Would you like this episode on your blog or website?<\/h5>\n<p><span style=\"font-weight: 400\">Our podcast player will look like this on your site:<\/span><\/p>\n<p><audio src=\"https:\/\/archive.org\/download\/TheCustomerCentricShowPodcast\/031_Marc-Cowper_customer-centric-show-podcast.mp3\" controls=\"controls\"><br \/>\n<\/audio><\/p>\n<p><span style=\"font-weight: 400\">Get our podcast player onto your site by simply copying and pasting the following code:<\/span><\/p>\n<pre style=\"border: 1px solid grey;padding: 10px\">&lt;audio src=\"https:\/\/archive.org\/download\/TheCustomerCentricShowPodcast\/031_Marc-Cowper_customer-centric-show-podcast.mp3\" controls&gt;&lt;\/audio&gt;<\/pre>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/posts\/858"}],"collection":[{"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/comments?post=858"}],"version-history":[{"count":2,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/posts\/858\/revisions"}],"predecessor-version":[{"id":1520,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/posts\/858\/revisions\/1520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/media\/859"}],"wp:attachment":[{"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/media?parent=858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/categories?post=858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/customercentriccoach.com\/wp-json\/wp\/v2\/tags?post=858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}