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Catherine van der Meulen<\/span><\/a> is a conscious business consultant. A coach and innovator, expert brand and marketing manager, author and keynote speaker, entrepreneur and philanthropist. Catherine advises, facilitates and empowers clients to discover and implement revolutionary change within their business to achieve holistic success and growth while reducing environmental impact.<\/span><\/p>\n With a strong background in fashion, growing up in the family business of SUPR\u00c9, Catherine is now on-purpose, creating holistic business models underpinned by sustainable values. Her consulting and coaching stems from her vision to enrich consumers to make responsible choices based on socially and environmentally-enduring principles.<\/span><\/p>\n During my conversation with <\/span>Catherine<\/span><\/a> she shares:<\/span><\/p>\n <\/p>\n Catherine’s Example Of A Customer-Centric Business<\/b><\/p>\n <\/p>\n Selected Links For This Episode<\/b><\/p>\n <\/p>\n “Start with 1% this year and change something in your business to be more conscious and more ethical, and do another 1% next year. In the next ten years you have then changed by 10%”-<\/span><\/i>Catherine van der Meulen<\/i><\/b><\/p>\n “Know what your community wants rather than what you want to sell. We need to understand their lifestyle, their needs, to support them or make their life easier”-<\/span><\/i>Catherine van der Meulen<\/i><\/b><\/p>\n On surveying customers: “I think about what I actually want to change in my business. Once I have all this information, what do I want to use it for? I work my way backwards to craft a question..to start to understand them more”-<\/span><\/i>Catherine van der Meulen<\/i><\/b><\/p>\n On building community: “The more you know your people intrinsically, the better the outcomes are, the better the relationship”-<\/span><\/i>Catherine van der Meulen <\/i><\/b><\/p>\n <\/p>\n Our podcast player will look like this on your site:<\/span><\/p>\n\n
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